Founded in 2015, Beach Now is a premier beach concierge service in Los Angeles, dedicated to creating effortless and stress-free beach days. From setting up luxurious "Oasis" experiences to coordinating corporate outings and private parties, the company handles every detail so that clients can simply enjoy the sun and surf.
Liz, the founder, has always centered her business around seamless customer service. As the business & Beach Now team grew, so did the volume of customer inquiries. Liz and her team were spending hours answering repetitive and highly specific questions about rentals, packages, and logistics. She needed a way to provide instant, personalized answers at scale, without sacrificing the high-touch service her brand was known for.
How could Liz free up her team from answering endless inquiries while still driving bookings and educating customers? This challenge led her to Linka.ai, where she discovered a solution that could not only answer questions but also act as an extension of her expert team.
Beach Now’s unique value proposition (total convenience) meant customers had a lot of questions. Potential clients needed consultative advice that wasn't always available on the website. The team was constantly fielding emails and calls about the same topics:
As Liz explains, the problem wasn't just the volume of questions, but their nature. “Each question was from a customer ready to book, but they needed a specific answer first. We were becoming a bottleneck to our own growth.” The time spent answering these emails one-by-one was significant, pulling the team away from critical operational tasks and marketing efforts needed to grow the business.
Liz was caught in what we call 'a classic founder’s dilemma': she needed to maintain a personal, expert touch but was constrained by the time and resources of her small team. A standard, scripted chatbot wouldn't work; it couldn't handle the nuanced, scenario-based questions her clients were asking. She needed an expert on her website, available 24/7.
This is when Liz decided to sign up for Linka’s Enterprise plan and begin building her custom AI sales agent. The process was surprisingly intuitive and went far beyond what a typical FAQ bot could offer.
Linka allowed Liz to create a comprehensive knowledge base for her AI agent. First, she uploaded all the content from her website including service descriptions, package details, and pricing pages. But the real magic happened when she started adding knowledge that wasn't on the site.
Using Linka’s voice-to-text feature, Liz could simply talk to her agent, sharing insider knowledge and answers to the most common customer questions. This information, transcribed and added to the knowledge base, transformed the agent from an information-retrieval tool into a genuine expert.
“It was amazing. I could just talk to the agent like I was training a new team member. We get so many questions everyday, and everyone wants personalized answers. I can explain advise a client on sunset schedules or which package would work best for a family with small kids. Now the agent knows it all. It’s like cloning the best member of my team.”
The Beach Now agent (formally known as 'Melanie'), now handles complex consultative questions with ease, providing instant, accurate responses. When a user asks, "Which package is best for a corporate event?" the agent doesn't just list options. It uses reasoning to ask follow-up questions and provides tailored recommendations complete with direct booking links.
This conversational approach not only answers questions but actively guides users toward a purchase. For example:
User: "I'm planning a party for my son's 10th birthday. What do you suggest?"
Beach Now Agent: "That sounds like fun! For a kid's birthday party, our 'Family Fun Day' package is a popular choice as it includes beach games and extra shade. We can also coordinate with a caterer for you. How many guests are you expecting? Here is a direct link to our event packages to get you started: [link]"
This proactive, helpful interaction builds trust and shortens the sales cycle.
Another feature Liz loves is the ability to update her agent in real time. For example, if Beach Now has a last-minute opening or a special event, she can inform her agent instantly, and the agent will reflec that in its answers.
“Last month, we had a pop-up surf lesson event. I just told the agent, and it immediately started promoting it to users who asked about beach activities. It’s so much more dynamic than updating a static web page, or trying to promote the event across eventbrite, which doesn't have the same search intention. It’s now a living part of our marketing strategy.”
Since implementing Linka, the impact on Beach Now has been dramatic and measurable.
For Liz, the results are about more than just numbers. It’s about reclaiming her time and feeling confident that her customers are receiving best-in-class service, even when she’s not the one providing it.
“Linka has become an extension of our team. It’s as useful, as smart, and as polite as our best staff member. It doesn't feel like you’re talking to a bot; it feels like you're talking to Beach Now. It has completely changed how I run my business.”
Looking ahead, Liz is excited to explore more ways to use her Linka agent, including integrating it with their booking system for a fully automated reservation process. Through her experience, Liz has shown how AI can empower businesses to scale their expertise, not just their support.
Interested in learning how Linka.ai can help you turn your expertise into a revenue-driving asset? Visit our Solutions page or reach out to our sales team to get started.